Click on title below for more information about that individual talk.

ESPECIALLY FOR THOSE IN THE PHARMACEUTICAL INDUSTRY....

WHY WONT THOSE DOCTORS TALK TO US? or
HOW TO WIN FRIENDS & INFLUENCE PEOPLE

In todays atmosphere, most doctors are acutely aware of financial restrictions and cut-backs BUT ALSO aware of the political and ethical minefield that surrounds collaborations between medicine and the pharmaceutical industry. To put it mildly, most doctors are conflicted they would like help (of many kinds) in their academic and research endeavours, yet are worried that assistance from the pharmaceutical industry might in some way invalidate their results. In this talk, you will learn (from published data) how doctors view discussions with the pharmaceutical industry and there will be a review of some of the recent ethical and political controversies. In addition perhaps not unexpectedly there will be some lighter moments! This talk will really help you strategize and align your potential roles and that will help you open discussions. Sometimes the problem isnt simply which door to knock on, but how to knock.